William Kerwin, CFA
William Kerwin, CFA, is a senior equity analyst for Morningstar.
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Apple: Pulling the Pricing Lever
We’ve raised our fair value estimate for Apple stock, and we now believe it looks fairly valued.

Apple: Hey Siri, Let's Get Apple's AI Strategy Back on Track
We think Apple stock is moderately overvalued.

This AI Winner Has Been Unstoppable. Is It Time to Sell?
Astonishing results have driven this AI stock into significantly overvalued territory.

Apple Earnings: Let the iPhone 17 Cycle Rip
We raise our fair value estimate for Apple stock.

Ahead of Earnings, Is Apple Stock a Buy, a Sell, or Fairly Valued?
From iPhone 17 sales to the new CEO, here’s what we’re looking for in Apple’s upcoming earnings report.

Apple Names New CEO as Tim Cook Steps Aside After 15 Years
John Ternus, Apple’s hardware chief, will take up the role in September.

Broadcom: Latest Announcement From Meta Aligns With Our Bullish XPU Call
We think Broadcom stock is moderately undervalued.

Apple: March Releases, Including Brand-New MacBook Neo, Keep Pricing Low Despite Memory Inflation
We think Apple stock is fairly valued.

Ahead of Earnings, Is Apple Stock a Buy, a Sell, or Fairly Valued?
Following strong holiday sales and a recent AI deal, here’s what we’re watching for in Apple’s earnings report.

Apple: Gemini Partnership Lets AI-Worried Investors Breathe a Sigh of Relief
We believe a competitive—if not leading—AI feature suite will reinforce Apple’s wide-moat mobile device ecosystem.

Apple Earnings: Strong Performance Overpowers Headwinds, and We Raise Our Valuation by 14% to $240
We think Apple stock is moderately overvalued.

Apple’s New Air Model Is Attractive, but Unlikely To Spur Big Growth
We like Apple’s AI features, but see them as incremental improvements.

Apple: Another $100 Billion Looks to Be Enough to Avoid Tariffs
The announcement fits with our expectations for Apple to earn a long-term tariff exemption.

After Earnings, Is Apple Stock a Buy, a Sell, or Fairly Valued?
With a loyal customer base and continued differentiation in hardware and software, here’s what we think of Apple’s stock.

Going Into Earnings, Is Apple Stock a Buy, a Sell, or Fairly Valued?
With steady revenue from loyal consumers and a premium electronics ecosystem, here’s what we think of Apple stock.

Apple: Glassy Redesign and More Generative AI Features Make For an Incremental but Positive WWDC
We believe AI is helping Apple develop new and convenient features more quickly.

Apple: Latest Tariff Threat Creates Uncertainty, but We See It Primarily as a Negotiating Tactic
Despite short-term bluster from the administration, we expect an investment deal to be reached that avoids blanket iPhone tariffs.

After Earnings, Is Apple Stock a Buy, a Sell, or Fairly Valued?
Looking at steady iPhone growth, potential tariff risk, and long-term exemption hopes, here’s what we think of Apple stock.

Apple Earnings: Tariffs Loom Large, but We Continue to Expect a Long-Term Exemption
We estimate a 25% gross downside risk to earnings and Apple’s intrinsic valuation.

Going Into Earnings, Is Apple Stock a Buy, a Sell, or Fairly Valued?
Watching iPhone revenue, services growth, and potential tariff impact, here’s what we think of Apple stock.
